I’m a London based designer with over 7 years experience. I have worked for startups, established corporates and digital agencies. I enjoy using design thinking to form a product strategy that I can then bring to life with my UX/UI skills. I take an evidence based approach, using data, research and continuous discovery to inform my my designs.My work has taken me around the globe. I have lived in 5 countries and love to see how different cultures can create unique user behaviours. I try to work for companies with an ethical purpose. In the past I have worked on products that attempt to promote electric vehicle use in cities and empower fledging entrepreneurs to fulfil their customers’ orders.Outside of work I love to learn. My hobbies include reading about design and AI, photography, making images and videos with AI, singing and dancing bachata!